The Viral Moment Twisted Tea gained unexpected fame when a video of it being used in a viral incident circulated online. While unconventional, the moment turned into a marketing goldmine, driving brand awareness. Social Staples Twisted Tea has become a go-to beverage for various occasions: BBQs and Picnics: Its easy-drinking nature makes it a crowd-pleaser. Casual Gatherings: A conversation starter and icebreaker. Bars and Events: A unique alternative to traditional beers and cocktails.