The increasing awareness of nutrition and wellness has driven many to prioritize protein intake. Some key factors influencing this trend include: Fitness and Gym Culture: Strength training and body transformation programs emphasize high protein consumption. Social Media Influence: Health influencers, dietitians, and fitness coaches promote protein as an essential nutrient. Dietary Shifts: Popular diet plans like keto, paleo, and intermittent fasting highlight the role of protein. Scientific Research: Studies supporting the health benefits of protein are widely publicized, making consumers more informed.